Through working with local schools and colleges your company will raise its profile and play an important role in the local community, as well as encourage young people to work in manufacturing. This will also result in strong word-of-mouth especially as many employees will be parents themselves.
You will also have the opportunity to contribute to the curriculum by providing examples of what happens in your company. This can be done through providing case studies, organising site visits or offering work experience, and offers the opportunity to promote the good work you are doing in the local media and trade press.